At The University of Alabama, excellence is the standard. This ideal has guided generations of Crimson Tide student-athletes and coaches and is ingrained in our legendary heritage. The ability to sustain success at The University of Alabama Department of Athletics is enabled by generous philanthropic support.
The Crimson Standard was launched in August 2018 as a ten-year, $600 million capital initiative designed to transform our facilities, enhance the game-day experience for fans and provide an environment for our student-athletes that is among the best in the country. The Crimson Standard builds upon the tremendous success and tradition of the past to create a vision for the future success and growth of Alabama Athletics.
The Founders have each made a commitment to philanthropically support the Department of Athletics at a transformative level. Without their generosity, the grand vision of the Crimson Standard would not be attainable. By providing leadership gifts at this level, they are the foundation of the Crimson Standard. Their investment in the future of Alabama Athletics truly inspirational.